Big Mac Alert!

by Eicher 17. February 2013 16:53

At Economist HQ, the alarms bells sound whenever the price of a Big Mac's rises anywhere in the world (here) (here) this morning: 

More inflation warnings on Wednesday in China, this time from a highly symbolic source. The price of a Big Mac has risen from Rmb14 to Rmb15 at the branch of McDonald’s around the corner from the FT’s Beijing bureau - part of an across-the-board price hike that the US fast food chain blamed on rising costs of ingredients - even if that is still less than two-thirds of the price of a Big Mac in the US.

Why has the price of a Big Mac gone up? Why, indeed, are many prices in China going up? Can the root cause be explained by the Big Mac index, which shows the RMB is undervalued by 40%? The article states

A weak currency, despite its appeal to exporters and politicians, is no free lunch. But it can provide a cheap one. In China, for example, a McDonald’s Big Mac costs just 14.5 yuan on average in Beijing and Shenzhen, the equivalent of $2.18 at market exchange rates. In America, in contrast, the same burger averages $3.71.

That makes China’s yuan one of the most undervalued currencies in the Big Mac index...The index is based on the idea of purchasing-power parity, which says that a currency’s price should reflect the amount of goods and services it can buy. Since 14.5 yuan can buy as much burger as $3.71, a yuan should be worth $0.26 on the foreign-exchange market. In fact, it costs just $0.15, suggesting that it is undervalued by about 40%.

You'll notice that the national average price of a Beijing Big Mac was 14.5 RMB in October, so hungry staffers at the Economist Magazine were actually getting a bit of a deal. In London, the research team tells reported that, taking into account the price, increase the yuan is now undervalued by just...39%.

Markets have been signalling for years that the Chinese currency really ought to appreciate. If the adjustment isn't made through the nominal exchange rate, then it will occur through the real exchange rate, via increases in the price level.

Now the WSJ chimes in with the ipod-index... - is that a better way to examine the implications of the law of one price?

Failure of Burgernomics

by Eicher 24. May 2010 06:29

The Economist Magazine has create a whole industry devoted to sizzling the Big Mac Index. Its unhealthy, as the concept has very little to do with the law of one price or purchasing power parity (see chapter 20). Bloomberg's Billy Bookshelf Index is more informative, but it also lacks a crucial arbitrage component, since the item is not freely traded, but only available from one supplier, who might still price discriminate in different markets. A good visualization of the failure of the law of one price is given by a recent Wall Street Journal article that  highlights how the change in the value of the Loonie (the Canadian dollar) is simply not reflected in US/Canadian prices of goods such as DVD players or fridges, causing major headaches for multinational retailers. 

File:MEGA MAC Set-1.jpg

MegaMac. Source 

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